Renewed Interest In Print Materials Increases Book Demand
SUMMARY:
While recent decades have seen a wholesale move from physical to digital in nearly all professions, some fields are now seeing a moderation of this shift and even a reversal toward printed materials again. While digital alternatives offer many advantages in general, there are many applications in which a physical book, manual, or document proves superior to an online version of the same material. Spectra, a full service print and fulfillment provider in South Carolina, serves its customers with affordable, high quality design, print, and binding services in educational and other fields that are seeing a move to printed materials over digital.
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Spectra is a third party fulfillment provider headquartered in Columbia, SC which also offers a modern, powerful print facility capable of producing a wide range of printed materials, from advertising mailers to billing communications to paperback and hard cover books. Spectra’s print division also features capabilities in a number of specialty print techniques, including UV, metallic, raised inks, and security printing.
In a recent phenomenon, Spectra has seen a large increase in orders for printing of educational materials, children’s books, and other projects. This increase is due to a widespread recognition in the educational field that shifting from print materials to digital alternatives such as e-books and cloud-hosted documents does not always best serve the client’s needs. While digital options initially gained popularity for cost savings on the part of students, portability, and other advantages, instructors and learners alike have discovered that a physical book offers features that their digital counterparts cannot provide.
In response, more publishers and educational institutions are returning to the format that has thrived for hundreds of years as an incredibly effective way of transmitting and absorbing information–the book. While digital formats will no doubt retain a place in the educational and professional development fields as a budget-friendly option, it appears that printed materials have withstood the challenges and proven to be the preferred method of communication in the majority of contexts.
Spectra is uniquely situated to serve clients that are interested in producing printed materials, whether they are getting into the field for the first time or moving from digital and e-books back to a physical print format. The company’s print facility is equipped to handle short runs of books of all types, allowing clients to print as much stock as they need without overspending. Clients can rest assured that their materials will meet their quality expectations, as Spectra’s print team boasts decades of combined experience and access to today’s industry-leading equipment in print and binding. Versatility is a key feature of Spectra’s print service, and their team works with clients to verify that their printed materials perfectly match their branding and other specifications.
Businesses and organizations that are interested in producing their own printed materials, from children’s books to educational texts to manuals and beyond, can learn more about Spectra’s expert print services on their website at www.spectraintegration.com. With an end-to-end fulfillment offering as well, Spectra can help clients get their printed materials to end users more efficiently and affordably than ever before.
