Variable Data Printing
We all get those dreaded “vanilla” generic mailers in our mailboxes. Guess where those mailers end up? In the trash can. Recipients who receive pieces of mail with their names on it are highly likely to read the mail. Why not add those names to your direct mailing? Leveraging variable data printing for your mailings proves to be effective and successful.
Spectra’s cutting edge technology in the digital press space fully supports customization of printing. Whether you have a large-scale mailing or a smaller quantity, you get the best quality from start to finish.
VDP is a benefit of digital printing that includes text and images. When coupling digital print with specialty finishing, text can become foil, raised, or have other eye-catching effects. We can print certificates using these techniques.
How does variable data printing work?
Spectra’s Variable Data Printing, supported by software and printing technology, processes a direct mail listing containing names, addresses, etc., to personalize each piece of mail with the recipient’s name and mailing details. Additionally, messages for each recipient can be customized.
Variable data printing is ideal for:
- Mailers
- Booklets
- Postcards
- Flyers
- Letterhead
- Posters
- Brochures
- Catalogs
- Invitations
- Newsletters
- And much more
Your Business Benefits From Variable Data Printing
You have a clear cut strategy in reaching targeted audiences through variable data printing. Promotional material can be customized based on demographic marketing strategies.
- Better targeting to consumer needs
- Response rate is significantly increased
- You have a better return on your investment
- URLs and QR codes can be incorporated
Personalization is an enormously important topic in marketing today. As data storage and analysis capabilities improve, it becomes possible to reach individual customers with more and more customized messages. It’s a mistake to allow your organization to be left behind in this revolution, continuing to mail generic marketing materials addressed “to current resident.”
Variable data printing allows you instead to speak to each member of your audience on a personal level, giving them that much more reason to listen to what you have to say and to respond positively. The connection created by such personalization is real, valuable, and powerful enough to prompt that all-important second look at your marketing materials. Seeing one’s name in the address box, as simple as it may seem, often makes the difference between opening the envelope or turning over the postcard and discarding it without further attention.
In addition to variable data printing, Spectra offers a full range of digital printing services, including specialty options like white and metallic inks, raised, foil, and other eye-catching techniques. This powerful combination gives you an unprecedented opportunity to reach your potential customers with pieces that demand a response. Maximize your marketing investment by incorporating these advantages into your next campaign.
Spectra delivers proven results
- You get a swift turnaround
- Pre-printed materials are easily enhanced
- Every piece of your mailing is customized individually with digital quality
- We print small and large runs
Take advantage of Spectra’s print fulfillment and direct mail services. It’s as simple as forwarding us your direct mail listing and allowing us to get the ball rolling. Our end-to-end solution prints your mailing and gets it into the hands of each recipient.
We do it all under one roof. Contact us today for a quote on variable data printing.
On-Demand Custom Branded Promotional Products
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